The Opposite Of The Christmas Clash This Week
Saturday 16 January 2015 12.00 IST
Box Office India Trade Network

 

The end of 2015 saw the Dilwale v Bajirao Mastani  and the problem of shortage of screens came up or better put shortage of collecting screens. The two films together manage to go to around 5700 screens between them but many of the single screens that the films had to go were poor collecting ones.  The clash clearly highlighted the problem with shortage of screens in the Hindi film market.

 

But then we cut to this week where the problem is the opposite and it seems that there are too many screens. Dilwale is almost out, Bajirao Mastani is now at low occupancy, Wazir has flopped which has meant that a film like Chalk & Duster is playing on 4-5-6 screens at some multiplexes, a multiplex in Delhi even has it on 10 shows daily which is insane. 

    

This is not because its believed the film will give the collections but because there is no choice. Chalk & Duster is the sort of film that should really be only screened on select multiplexes on a show or two and then see whether it can find an audience and go from there.

 

This is a one of the reasons that growth of screens has come down from a few years back, simply because there are far more weeks like this week than the Xmas clash week. The need of the hour for the business to grow is software for the theatres, if the software is good the growth of screens will come which will lead to growth of business but when weak films like Chalk and Duster get this sort of screen time because of no choice its hard to see the big growth in screens which will allow two films to release simultaneously and get desired results.

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