Housefull 3 did well on day one grossing 15.25 crore nett apprx. The film fared best in Gujarat (2 crore apprx) and Rajasthan (94 lakhs) but these markets could have been even better if single screens were strong. The multiplexes in places like Jaipur, Ahmedabad and Surat put up very good numbers.
The opening day is the second best of the year after Fan (partial holiday) and the second best for an Akshay Kumar starrer after Singh Is Bling (national holiday). The film has managed to put up the highest opening day figures of the year in places like Gujarat, Rajasthan and CPCI while even for an Akshay Kumar starrer the numbers are highest ever in West Bengal and Nizam / Andhra.
There was apprehension within the film industry when the film opened as the opening was not like a biggie and then the usual negative press which comes for the commercial Hindi film which led to very low numbers were doing the rounds. This was likely to happen as the youth interest in the film will be limited and it is families which will decide the fate and they do not come out on the Friday morning.
The collections were better post 5pm as collections in cities and theatres which are driven by family audiences improved as expected. The big question will be how this audience appreciates the film and it will be next few days which will answer that.
