Phillauri had a fair opening it in the North with decent collections in multiplexes of Punjab and at select multiplexes of Delhi city at 30-35% but elsewhere the collections were low. The overall opening is in the 20% range and it is about the growth. Even Punjab and Delhi will have to grow if the film is to sustain as the opening is better in these places but it can't be called good.
The film seems a mix of a love story set in the past and a modern day rom - com and it is the latter which has probably hurt the film as though it seems to be set in a small team the feel seems very urban and that limits the film.
Still the film has chances to succeed if the film can show a good up turn in business on Saturday and Sunday. Mumbai circuit will be crucial for the film especially places like Mumbai city, Thane and Pune as its hard to see the film racking up good numbers in East and South but if these places in Mumbai circuit can do well added to North India then there is potential for a good run. The rom - com factor also means the film will be mainly supported by high end multiplexes barring North where the presence of Diljit will take the film to a wider reach.
There were a couple of other films released like Anarkali Of Aarah and Bhanwarey with very limited collections. The former has some shows at multiplexes so the collections will be far better than the latter.
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