Toliet Ek Prem Katha Should Open Well
Thursday 10 August 2017 12.30 IST
Box Office India Trade Network
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This week will see the release of Toliet Ek Prem Katha and it should take a decent opening. The film had a good theatrical trailer but that is in terms of content and a very well defined love story. Its not a trailer which will bring a big audience on the opening. The last few Akshay Kumar starrers have opened at 11 crore (Airlift), 15 crore (Housefull 3), 13.50 crore (Rustom) and 12 crore (Jolly LLB 2) and this film as far as opening value will probably be in this range. Its very similar to Jolly LLB 2 in look though content looks better so an opening like that will do and then the film can go on from there. If it goes towards Housefull 3 it would be an excellent opening day. It is a content film so that Monday is crucial and then it has a few holidays to benefit from which should be more than enough for the film.   This is because it has the best theatrical trailer of the year outside Bahubali - The Conclusion so basically its the best trailer as far as outright Hindi films goes.  

 

 

The director is a newcomer with one film behind so the capability is not really known. The resources available on this film are far bigger than the first film. Last week there were mails that how can we see Imtiaz Ali as a negative for Jab Harry Met Sejal but the director of Toliet Ek Prem Katha is not seen that way. This is because Imtiaz Ali has previous work and you know its going to be similar and if it has not worked before its asking a lot for it work now especially as now with Shahrukh Khan it has to work on a bigger level.  Here there is nothing to go on so you can't be positive or negative on the director. Toilet Ek Prem Katha will determine the capabilty of the director and hope is that he will pull it off as the industry is in desperate need of good directors.

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