Naam Shabana Relying On Non Existent Brand Value
Thursday 30 March 2017 11.30 IST
Box Office India Trade Network
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This week will see the release of Naam Shabana which is a spin off the 2015 release Baby. Obviously the makers think there is some brand value but Baby film did not find much appreciation with the theatrical audience and was an even bigger disaster on television. We have seen in the past few months what has happened to films like Rock On 2, Force 2, Tum Bin 2, Kahaani 2 and Commando 2 which became a cropper from day one as the previous films were not really liked by enough people for them tolerate a second film.



Its hard to say why this happens in India but why would anyone make sequel or a spin off to a film which in the first place has been rejected. Baby was released in 2015 and just about managed average business helped by a big holiday and appreciation was limited. Then post release it has faced outright rejection on television so basically totally forgotten after theatrical release. It makes a Naam Shabana a stand alone film and the brand value that the makers are promoting is simply not there.


The plus is that the presence of Akshay Kumar is being shown in the promos and that should help to add 1-1.50 crore nett to the first day. Even here the multiplex audience is clever enough to know its not a Dear Zindagi where a big star has a big role enough role to get them to the theatres.  Basically Akshay Kumar can take a 2 crore opener to 3 crore nett or maybe a little more but you don't make spin offs to have such a low initial turn out and that too with a big star adding face value in promos.

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