Mubarakan has taken a low opening of around 15-20% and its basically the same as Munna Micheal on an all India level but the demographics are slightly different and that gives it a better chance than Munna Micheal. The metro opening is practically ditto of Munna Micheal while single screens across the country are lower. But multiplexes outside the metros are better than Munna Micheal. So for example a single screen in a city like Agra is lower but a multiplex is higher and its this audience that forms a good chunk of the box office today. These multiplexes in places like Agra, Jaipur, Surat etc have potential to pick up but it is very important that it happens today. The families tend to come out on the weekend so collections will be better but you need a platform so that growth means something and thats why growth has to come today. More so as there are big films releasing from next Friday which will curtail business further.

The film could have probably have done without the sardaar element as it becomes a film catering to the North and this market needs big stars and you may be alienating other markets like Nizam and Maharashtra due to the very Punjabi content. So what happens is that in terms of opening the target audience does not come and others less interested. Still despite not opening, North should be best as the families come out but the question will be can it be big enough to take the film through.

The other film Indu Sarkar has opened very poorly but like last weeks Lipstick Under The Burkha it could grow depending on the word of mouth though costs are not as low as that film but opening is very similar.