Padmaavat Emerges A SUPER HIT Film
Monday 29 January 2018 22.30 IST
Box Office India Trade Network
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Padmaavat has held very strongly on Monday and emerged a SUPER HIT film with some chance of emerging a BLOCKBUSTER depending on week two and three. If we take into account the real value with the missing areas then it is a BLOCKBUSTER but that sadly those collections are not there. The business on Monday is around the 14 crore nett range with collections showing strong holds wherever the film is playing.



The film still should have emerged a Blockbuster but the distributors went wrong on Monday as they lowered rates when the film an extraordinary trend on the weekdays. If rates were kept as weekend rates then the business would have been 10-12% more and over the week that would have made a big difference. The film has been accepted so the audience was not going to shy away from paying 15% more more the tickets.



The figures are one of the highest ever for a Monday when its a not a holiday and when rates are normal weekday rates. The drop is around 20-25% from day one but as mentioned above this could have been much better if the distributors were on top of the game.



The extended first week is heading towards the 160 crore nett which is fantastic and a 200 crore nett extended week in real terms. The film needed a 125 crore worldwide share to cover costs and it looks like it will surpass this easily and probably go towards a 175 crore Worldwide share making it a healthy earner despite the problems.



The only sad part is that PR of two of the actors in the film is working overtime and the hero of the film is being left behind despite getting most audience appreciation but that is part of the game today but the shouting does not help much when the next film comes along because the audience knows.



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