Hichki had a low start at the box office of around 10-15% which is the norm for these films and the story is what they can do post Monday. Its about being as close as poosible to the first day total on Monday. The weekend growth will be there but its post Monday that seperates the ones with metro appreciation and the ones with no appreciation.
The film has opened on the similar lines to Tumhari Sulu and Mom which are also similar films. The cost here is also similar to Tumhari Sulu while Mom was a bigger film. Tumhari Sulu was an Average fare and that will the target for Hichki to match or surpass. The day one collections of Tumhari Sulu was 2.61 crore nett and Mom was 2.56 crore nett and both were 1200 screens.
Here Hichki is on 1000 screens which actually gives it a chance to surpass the other two as the evening shows will be less at lower ticket multiplexes giving that audience to a higher ticket rate multiplex. Also most of the business of these films comes in the evening.
The opening comparison of the opening show collections of Hichki, Tumhari Sulu and Mom. All the figures below are like for like.
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Mumbai (40 Cinemas)
Hichki - 1,902 admits
Tumhari Sulu - 1,776 admits
Mom - 1,875 admits
Delhi (25 cinemas)
Hichki - 1,187 admits
Tumhari Sulu - 1,225 admits
Mom - 1,197 admits
Chandigarh (8 Cinemas)
Hichki - 328 admits
Tumhari Sulu - 347 admits
Mom - 335 admits
Jaipur (10 cinemas)
Hichki - 327 admits
Tumhari Sulu - 332 admits
Mom - 341 admits
TOTAL (83 cinemas)
Hichki - 3,744 admits
Tumhari Sulu - 3,680 admits
Mom - 3,748 admits
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