Hichki had a low first day of 3.25 crore nett but it has managed to collect better than most films which are in the similar zone over the past year or so. The collections of similar films last year are as follows

1. Begum Jaan - 3,64,00,000

2. Tumhari Sulu - 2,61,00,000

3. Mom - 2,56,00,000

4. Simran - 2,43,00,000

5. Meri Pyaari Bindu - 1,67,00,000

All the films had low occupancy on day one but that is always likely but Hichki is second best of the lot. Tumhari sulu was a minor success and Hichki has a better opening day than that. The last Rani Mukherjee film Mardaani had opened at 3.44 crore which is a similar range but that was at the time of entertainment tax so in terms of gross collections they are much higher.

Hichki should grow very well on Saturday as high end multiplexes have their best day but the test will be on Monday and that it will tell if the film can have a run at the box office. The weekend is a bit irrelevant for these types as all it can give you a platform to stay in the race and the work starts from Monday. Here the platform is certain as the weekend will easily cross double digits and remains to be seen what happens on the weekdays. Cost wise the film is safe due to good revenue from non theatrical sources.

The Punjabi film Sajjan Singh Rangroot was a so so affair. It grossed around 1.25 crore nett across India which is a fair number for a Punjabi film but not a film which has Diljit Dosanjh in the lead. The film had a World War One setting and promos lacked the entertainment factor and Punjab traditionally is an entertainment seeking circuit be it Punjabi or Hindi films. Some Hindi films get away with it as Gurgaon is there and that becomes 30-35% of the circuit for these but Punjabi films dont have this as Gurgaon is very limited for these films.

Like Hichki has been able to put some sort number in East Punjab due to Gurgaon, take Gurgaon out and the circuit is a dead for the film.