October First Day Business
Saturday 14 April 2018 11.30 IST
Box Office India Trade Network
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October had a low opening day of around 4.50-4.75 crore nett which is sort of expected. The industry expects higher numbers due to the star value but eventually the audience is coming for the content and when its niche there is a limit to how many people are prepared to watch and there is a limit to how far a star can push. This has been seen with bigger stars before with films like Dear Zindagi and Secret Superstar which had Shahrukh Khan and Aamir Khan. The former was decent but it had  good fresh combination of  Shahrukh Khan and Alia Bhatt.

 

 

The film has got media appreciation so there should be Saturday growth but its not a 2 crore opening where the media ratings can easily bring in the 60-80% growth. Also its more about the audience being there to watch the this type of film as certain filmmakers are always likely to get these ratings. We saw this earlier this year with Mukkabaaz 


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The film is Delhi based but the numbers have not come in Delhi NCR as the feel is not there of a Delhi film and this is even though there is the star presence of Varun Dhawan. It remains to be seen how the film grows on Saturday but even a Blackmail managed to show 30% growth though from a low starting point so Saturday is just about keeping in the running. Monday is what sorts out the runners and the also runs.

 

 

The opening day numbers are the lowest for a Varun Dhawan starrer but this is also his first niche film with a limited audience. There was Badlapur but that was more mainstream than this and had hit songs which makes a huge difference. Even here hit music could have added a couple of crores to the opening day especially considering its a love strory. 

 

 

The Hollywood release Rampage opened to around 2.50 crore nett collections which is also low but this film did not have a release in 3D which led to lower collections. South has performed better.

 

 

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