There was an article written here about a year ago about this research film Ormax which was basically taking studios / producers for a ride by making out that they have a scientific approach to predicting first day numbers. The distribution side started seeing the picture around six months post the article but the marketing side which wants an independent point of view of a films opening is a little slow to smell the coffee.
This week the company tried to play out that they are predicting correctly with films like Race 3 and Sanju which is not the truth as they changed figures when the advance results came in especially with Sanju which can be seen below. They also continue to box office figures from this website as their own actuals and change by it a few lakhs. This can easily be seen as there is a Hollywood film with which the initial number was a little out on the website and the correct number was not published later so they have gone with that initial number. Its basically fraud, thieving and cheating all across the industry.
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Monday 25th June - 27.6 crore (This is the number that the company tracked the film at with their research whatever that is. Its basically 7 crore out)
Tuesday 26th June - 29 crore
Thursday 28th June - 33.3 crore (Here is when they get advance results and jump the film. It should have actually jumped on Tuesday as Monday advance was huge but possibly they never had numbers or it could not gauge so early)
Friday 29th June - 35.6 crore (This is the figure they want the industry to believe that they tracked which is close to actual but its a fraud as the result is not by research as marketing departments in studios think but by getting hold of information on the advance)
The company also gets it wrong with advance figures as can be seen with Veere Di Wedding. This company had it around 4.5 crore on Monday but moved to 5.7 crore on Friday morning post the advance. The laughable thing is advance as per Thursday evening suggested a minimum 8 crore nett figure.
Its now about the marketing side of studios and smaller producers seeing through this and hopefully the next six months will see more people catching the fraud. Lets see where we are at the end of the year and the frauds which are regular will be highlighted here.It will be interesting to see if they continue to move with advances post Monday as it has been highlighted now.
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1. | Bahubali 2 - The Conclusion | 69,63,00,000 | |
2. | Gadar 2 - The Katha Continues | 62,96,00,000 | |
3. | Jawan | 50,11,00,000 |
1. | 2.0 | 5,75,00,00,000 | |
2. | RRR | 5,50,00,00,000 | |
3. | Brahmastra | 4,00,00,00,000 |
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