Gold took a good advance as it collected over 13 crore nett advance collections before release. This is by far the highest for an Akshay Kumar starrer as it beat the likes o Housefull 3, Rustom and Toilet Ek Prem Katha. It is down to the holiday period as advances for day one are very good. The likes of Rustom and Toilet Ek Prem Katha were also released at a similar time to Gold but the big holiday fell after the weekend for both Rustom and Toilet Ek Prem Katha.

The advance of Gold is the 11th highest ever just falling outside the top ten but the other films around it are more commercial films with action films dominating the pre release collections. Dangal is probably less commercial than the rest but even that had a relatable setting as compared to a Gold which is a period setting and that too in United Kingdom.

It is a very solid advance considering that Gold is more of a content film than a film that jumps out of the tracks but that is where the big holiday on day one has made a big difference. It is also a five day weekend so tickets have sold till for five days compared to the regular three days. The top fifteen advances (in terms of collections) of all time are as follows.

1. Bahubali - The Conclusion - 37,53,00,000

2. Avengers - Infinity War - 28,14,00,000 

3. Tiger Zinda Hai - 24,76,00,000 

4. Sultan - 21,53,00,000

5. Sanju - 20,35,00,000

6. Race 3 - 19,16,00,000 

7. Dangal  - 18,84,00,000

8. Prem Ratan Dhan Payo - 15,73,00,000

9. Dhoom 3 - 15,18,00,000

10. Happy New Year  -  13,62,00,000

11. Gold - 13,25,00,000 apprx

12. Kick - 12,89,00,000

13. Bajrangi Bhaijaan - 12,65,00,000

14. Tubelight - 12,41,00,000

15. Raees - 12,29,00,000