Gold saw a big drop in collections as it grossed 9.25 crore nett in its second weekend which has taken its business to 97 crore nett apprx. The collections were low over the weekend though Sunday got a decent number due to Raksha Bandhan. 

The drop is around 78% if we take the first three days of the first week and the second weekend and 70% is what is called a normal drop. The film is mainly for the big cities which has meant low business in many circuits and its the holiday numbers in these places which has led to reasonable collections. The film has opened up a gap against Satyamev Jayate as it is around 45% ahead in second week compared to being 30% ahead in the first week. But being a content film the gap should have been more in second weekend.

The business of Gold till date is as follows.

Extended First Week - 88,10,00,000 apprx

Friday - 1,75,00,000 apprx

Saturday - 3,00,00,000 apprx

Sunday - 4,50,00,000 apprx

Second Weekend - 9,25,00,000 apprx

TOTAL - 97,35,00,000 apprx

Gold will cross the business of films like Raid and Sonu Ke Titu Ki Sweety to become the sixth highest grosser of the year and overall its a decent fare as makers have made money while India was on commission so the all India distributor will also be in the black. There will be losses in Overseas as it was an acquisition there but the main thing is that it should have done more business in India and held on better.