Housefull 4 has emerged a HIT film as it maintains strong collections of 7.75-8 crore nett on day eight. It is likely that the film that has the second best second Friday of the year after Kabir Singh and it will be also among the top fifteen second Fridays of all time. The film is recording collections at these levels despite being called a disaster on release which will be rejected outright.
The film is now off holiday period in most parts though there is a little boost in Gujarat / Saurashtra but it is not like the national holiday type of collections the film was recording in Gujarat / Saurashtra on the Mon- Thu period. It is now like a minor holiday which is boosting collections by around 20-30%. The offices and banks will remain shut in the state till Monday. The circuit has seen the biggest drop out of all areas as collections fall 50% but they came of very high levels.
Housefull 4 has stabilized at the metros with a drop of around 25-30% from Thursday which is solid trending and even the drop is mainly due to the reduction of screens. The film now stands at around 145 crore nett and is set for a solid run over the next few weeks. It was never ever likely that the film would be a huge loser as it was pretty safe with around 115 crore coming from satellite, digital, and music. The budget of the film was 170 crore plus PA but there would be a 25-30 crore rebate from the United Kingdom which would cover the PA and more bring the final investment to around 165 crore. But today most films are safe this way and its always about finding appreciation with the audience and Housefull 4 has done that and now could go and do a 100 crore share in India alone.
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