Love Aaj Kal First Day - Malang Second Friday
Saturday 15 February 2020 02.00 IST
Box Office India Trade Network
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Love Aaj Kal has collected well on day on with 12 crore nett thanks to Valentines Day which works like a holiday at many places. If we take out the Valentines Day factor then the opening is probably around 8.50 crore nett which is not too good.

 

 

The trailer was not that good and on top the music did not work as it should for a love story so from that point of view its good number but being Valentines Day and the recovery needed at a theatrical level its probably not good enough as the film is not going to gain on Saturday and maybe not even on Sunday. 

 

 

The director also has a record that most of his films dont last at the box office so the start becomes even more important. Only Jab We Met managed to sustain but it was a small film with a limited audience. The other hit film which was the original Love Aaj Kal took a good opening due to superhit music but most of the audience could not connect and it did not do much after the first week. If this 12 crore nett had come on a normal day then it would be a different story altogether while now its about hanging at the sam level on Saturday which would mean around 40% growth for the film in real value.

 

 

Malang has had a fair hold collecting 2.25 crore nett which will now ensure a 50 crore nett plus total which is good for a film in which Aditya Roy Kapoor is the lead but there is some work still do for recovery and AVERAGE Status. The hold could have better considering as 50 lakh more would have put the film in a good position but it lost multiplex screens to Love Aaj Kal.


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