Love Aaj Kal - Poor Weekend Disaster Trend
Monday 17 February 2020 12.30 IST
Box Office India Trade Network
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Love Aaj Kal had a poor weekend of 25.25 crore nett while the trend was even worse than the collections. If we take out Valentines Day then the collections of the film are just around 21 crore nett. The trend is so bad that even after taking out the Valentines Day factor on Friday then still the first day is the best day. .

 

 

The rejection is across the board although that does not matter much as most of the country was going to reject anyway but the aim is to get the numbers from the five big metros of Mumbai, Delhi, Pune, Kolkata and Bangalore but even these places rejected the film. The ticket rates are generally high in these places so you can get numbers with less footfalls which help push the collections. Its rare to see a metro film rejected at this level with the last one probably being Shaandaar in 2015.

 

 

Shaandaar had a 11.72 crore opening day which was a holiday and finished with 39 crore nett. This film will struggle to do that as Shaandaar had an extended four day weekend which gave it an extra day in the weeeknd but the rejection is on a similar line. the reason why you dont expect to see these sort of crashes is because they are for a targeted audience and not for the wider audience where the tastes differ making them difficult to cater for.  The only thing that remains to be seen is how bad is Monday now. The collections  of Love Aaj Kal till date are as follows.

 

 

Friday - 11,75,00,000 apprx

 

 

Saturday - 7,00,00,000 apprx

 

 

Sunday - 6,50,00,000 apprx

 

 

 

TOTAL - 25,25,00,000 apprx


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