Shubh Mangal Zyada Saavdhan took a pretty good opening of around 20-25% but it is Mahashivratri which has taken it here and without the holiday factor its a very average start. The film can be the biggest opening day of Ayushmann Khurana as it can surpass the 9.43 crore nett of Dream Girl depending on evening collections.

The problem is that to get to the Dream Girl it is depending on an evening push and that too on a holiday when that evening push may not be as good as a normal day. In real value the film has no chance of being at the level of Dream Girl or even Bala.

The film is the second in the series of Shubh Mangal films but the first film was hardly liked by the audience though it was successful due to a low budget. The difference now is that Ayushmann Khurana is more popular than at the time of Shubh Mangal Saavdhan but it is still not sure to be his biggest opening day despite a holiday.

The last two Ayushmann Khurana films have opened to around the 9 crore nett mark and this should go above that and become his first double digit opener due to Mahashivratri. The fair value number may not be as much as Dream Girl or Bala but that remains to be seen where the Friday numbers lands. 

The film is a franchise film of Shubh Mangal Saavdhan and that film did pretty well at the box office but it was not appreciated in a way be  it on in release or post release that it deserved a franchise. The opening day numbers will be coming due to Mahashivratri and not because the first film holds value with the audience. The fair value number could be lower than Dream Girl and Bala which would show the actual value of the franchise is less than the other recent releases of Ayushmann Khurana.

Bhoot had an average start of around 15-20% but again this has come on a holiday and take that out then the opening is below the mark. The film has opened better in areas where horror opens better like Maharashtra, West Bengal and Nizam / Andhra and here collections are better than Shubh Mangal Saavdhan in the smaller multiplexes.

The problem this film will face is that the genre has to open as it finds it tough to sustain for long. This film has a chance of that evening push as the horror is more the metro audience rather than the mass audience. The plus is that its a very low cost film but it has to sustain for the talent in the film to benefit.