Dil Bechara Trailer Hit By Bots
Tuesday 07 July 2020 12.30
Box Office India Trade Network
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Dil Bechara which was originally started as a film for the big screen but is now an OTT release had a trailer release yesterday and it became a joke as it was hit by bots. Bots is basically a automated program of some sort which can interact and alter certain results.

 

 

In the case of Dil Bechara the trailer after a few hours was showing 480k odd views but 1.3 million likes which meant the bots had hit the likes as they were 3 times the views which is impossible in reality. This may be done for a lot of films but here they they have not been clever and seemed to used the program too early instead of letting the views grow.

 

 

The thing is that even with this sort of thing the public is no fool and a bad trailer is a bad trailer. There is the scenario of the sad death of Sushant Singh Rajput around the film so there will be some sympathy and some people will actually call a bad trailer good but it will hardly matter in the final count.

 

 

The sympathything  is one side and paying from the pocket and giving time to a bad film is on the other side. Here as there is no theatrical release paying from the pocket is not there and it becomes about giving time to watch it on digital but bad content fails on that level too as there are not enough people out there to waste time who have the platform where the film will become available.

 

 

Dil Bechara may have had an OTT release even if it was not for Covid 19 as the film has cost around 38 crore and the makers did not really want to take the investment to 50 with PA for a theatrical release so were contemplating an OTT release before Covid 19. Now the film will go to Star on television and Disney Hotstar on digital which are sister companies of the production house Fox Star and they will put some value on the digital and television rights to reach recovery point but recovery in real will be very unlikely.


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