Roohi has put up a respectable extended weekend total of over 11 crore nett with the film showing a good upturn on Saturday and even Sunday showing better growth than what has gone on since October be it Hindi films or Hollywood films.

The film is not a hit or huge success but you cant have these sort of expectations from a small film in the present conditions. The film has managed to get around 7.5 lakh people to the theatres over four days and you take that for a start and in time this will get better. There are various restrictions and night curfews in many cities across the country which is also hitting business and this is on top of the pandemic issue which has anyway reduced the potential audience.

The weekend theatrical market looks around 35-40% below what we would call normal at present. This is better than a few months back when collections of films like Suraj Pe Mangal Bhari, Tenet and Wonder Woman 84 were 60-70% of the pace. Roohi has done better than expected till now and hopefully that will continue. 

The weekday market is in a far worse condition than weekends with very limited footfalls seen since reopening. The major releases since October have seen big falls on Monday and if Roohi can be more towards the 50% drop range it would be a good sign for the weekday business. Anything better than 50% would be a very good result but this would be very hard looking at results since reopening.  

There were other Hindi releases like Jeene Ki Ummeed Tumse Hi, Mera Fauji Calling and Time to Dance but none of these could register any collections with Mera Fauji Calling being best with a 5 lakh nett weekend. The first four day collections of Roohi are as follows.

Thursday - 2,75,00,000

Friday - 2,00,00,000

Saturday - 3.10,00,000

Sunday - 3,50,00,000

TOTAL - 11,35,00,000