The Telugu film RRR directed by the Bahubali director S.S. Rajamouli has fetched a record deal of 350 crore as Pen Studios take the Hindi theatrical rights and satellite and digital rights in all languages. This sort of money has never been paid before in history.

The value is around 115 crore for Hindi theatricals and 235 crore for the digital and satellite rights and its the theatricals which are pretty insane as the film will have to do 225 crore nett plus with only 85% of the market as South markets will have their own distributors. The digital and satellite deal is the safety net as there is a good chance that the film can sell off for more than 235 crore through the streaming giants and satellte channels which will cut the theatrical value in terms of coverage.

The film will probably pull off a 750-775 crore recovery pre release as you can take a minimum 400 crore for the rights of Southern circuits and Overseas and then there will be music and other rights. The film is due for a Dusshera release in October and hopefully the scenario with covid19 will be much better by then and pretty normal. But this film will need Hindi markets to be at an optimum or close to optimum to release even if South is doing well. A release in a non conductive scenario will mean a price cut and that clause is probably in the contracts with Pen Studios.