First Clash Post Pandemic: Satyameva Jayate 2 Holds Edge
Wednesday 24 November 2021 15.00 IST
Box Office India Trade Network
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The first boxoffice clash post the pandemic will be seen this week as Antim - The Final Truth and Satyameva Jayate 2 release. Satyameva Jayate 2 is releasing one day earlier which gives the film an edge because for one day it will be a solo release and it will have a four day weekend compared to the three day weekend of Antim - The Final Truth.

 

 

These things hardly matter if one film is superior to the other but when the content is at a similar level then an extra solo day over the first weekend makes a big difference. The makers of Antim - The Final Truth should actually be releasing on Thursday as well so then it becomes a level playing field.

 

 

Satyameva Jayate 2 is a sequel of Satyameva Jayate released in 2018 and it took a huge start of around 20 crore nett on a national holiday and also did very well in the final run thanks to the start. Whether the actual film was strong enough for a sequel is another matter and the initial response here will tell the brand value of this franchise. The film did see pretty good satellite results also.

 

 

Antim - The Final Truth would not really a be much competition for Satyameva Jayate 2  but with Salman Khan dominating the trailer of the film it gives the film a different position in terms of the boxoffice. There is also the fact that today that due to awareness of the audience they know that the film is not a Salman Khan starrer like a Bharat or Radhe. Twenty or thirty years ago the awareness was much less and these sort of star extended guest roles took films to safety.

 

 

Both Antim - The Final Truth and Satyameva Jayate 2 are also catering to the same audience in the same circuits and this will be an issue especially when the market has just got going a few weeks back. The industry will be expecting solid totals from both films on Friday but it will be more about a combined good total. You will actually have three films including Sooryavanshi all aiming for the same action Hindi belt audience. 


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