The last few weeks have been bad news for the film industry but relief will come next Friday as Bhool Bhulaiyaa 2 will take some of opening and what is certain it will not be a depressing Friday like many that have gone by. It may not be a huge opening but looking at the early advance it has a genuine shot at double digits numbers.

The early advances are centred outside the high end multiplexes which is good news as it means there is some sort of penetration in mass markets. There will be solid numbers in Gujarat and Central markets with possibly South and East Punjab lagging but that does not matter as long as a decent first day number comes.

Although it is too early to say there could be an advance of around 4-5 crore nett before release on Thursday evening. Again this is not huge but considering what has happened over teh last few weeks it is a life saver and will bring back some feel good factor to the industry. It remains to be seen where we are on Thursday evening and how much audience does the film get on the day.