The box office which has been in the doldrums for a few weeks as far as new releases are concerned saw better news today as the advances of Jugjugg Jiyo started pretty well. Its not some huge advance but there is some heartening movement with advance sales and hopefully it continues over the next five or six days with this early advance start.

The film will also require some healthy advances before release as it will generally be catering to the major multiplexes and the urban centres. There is a long way to go but the advances for the film could finish somewhere between the level of Gangubai Kathiwadi and Bhool Bhulaiyaa 2. It could even reach the level of Bhool Bhulaiyaa 2 as ticket prices are at a higher rate though reaching the admits of Bhool Bhulaiyaa 2 would be more a much stiffer task.

Irrespective of where the advance stands in comparison with Bhool Bhulaiyaa 2 the box office should see some decent numbers on Friday if the advance continues at a healthy rate from here on and if the current also moves well then it may actually turn out to be a good opening for Jugjugg Jeeyo. It will be midweek when it will be known where exactly is the advance moving.

The Hollywood film Thor also opened advances to very good results. They were not as strong as Dr Strange  but still very good and with the releases more then three weeks away the advances will pile up and no doubt the film will take a strong start. But for the film industry it is of more importance that Jugjugg jeeyo takes a good or at least decent start.