Raksha Bandhan Takes A Low Opening
Thursday 11 August 2022 12.00 IST
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Raksha Bandhan has taken a low opening of around 12-15% as the bigger multiplexes record very low collections. This was likely to happen as its a film relying on word of mouth and Laal Singh Chaddha is a bigger film and the first choice in these multiplexes.



Like Laal Singh Chaddha this film also has little for that initial mass and youth audience so again these opening numbers are not totally unexpected. Raksha Bandhan has opened better than Laal Singh Chaddha at many places like Gujarat, UP and Bihar and generally the Hindi belt is better where Akshay Kumar films tend to open better unless they are urban like a Good News or something. But the Hindi belt is not good just better than Laal Singh Chaddha.



If Raksha Bandhan had a single screen market then it could have given Laal Singh Chaddha a good battle on day one as it has opened better in mass markets but the half decent collections are coming from multiplexes only while singles remain poor and its the same story with Laal Singh Chaddha.



The difference between Raksha Bandhan and Laal Singh Chaddha are the expectations and this film is probably more closer to what was expected from it initially than Laal Singh Chaddha so if it can get good response from the Hindi belts and just manage to compete with Laal Singh Chaddha it could come out with decent results. But to do this it will also need public reports and support of family audiences across Delhi / UP, Bihar, Rajasthan, CPCI and Gujarat as this will be the audience of the film.



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