Zara Hatke Zara Bachke is heading for a healthy first day as collections should reach the 4.50 crore nett mark at least and maybe even go to the 5 crore nett mark. This is being helped by the buy one get one offer but it has pushed higher than it looked like in the morning. Maybe the one HIT song is also helping collections somewhat.

Now if these collections were organic then it would actually be a good number and very good news for the film industry as a whole but at the moment it is not known what are the fair value collections for the film so the results have to be taken with a pinch of salt.. The offer is lasting over the weekend till Sunday evening so it remains to be seen how the film goes.

The advances had been open for a couple of days and there was no movement but as soon as the offer went live (Thursday afternoon) the film gathered momentum so because of this you know the incentive is driving collections but to what extent will only be known once the offer goes.  

The industry is going through testing times so ways are being found to try and bring the audience in but in the long run giving incentives on release is not healthy for theatrical box office in the long run. The only way forward is getting the public to theatres through content and in the long run success can only be achieved this way. There is a belief that something is wrong and thats why audiences are not coming so incentives have to be offered but in reality nothing much is wrong barring the films themselves.