Article 370 On Course To Emerge A HIT
Sunday 25 February 2024 11.00 IST
Box Office India Trade Network
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Article 370 is on course to emerge a HIT as it showed strong growth on Saturday and collected 7.25 crore nett apprx. The growth is around 40% but in real terms it is much more than that as the first day day got some benefit of lower tickets rates.



The film showed more growth at the multiplexes where the tickets are more expensive as its a wider gap here between the discounted ticket rates and the normal rates. The cinemas which have lower ticket rates on normal hardly showed growth. The two day total of the film is 12.50 crore nett it will easily go above the 20 crore nett mark for the weekend.



The film is doing good all over as major centres perform perform well in all circuits. The film does not have mass penetration but it the content is supportive of the ruling party so these things can change if major political; support comes. Even if it does not come it should still do well enough and a good Monday hold will be enough for the film. The two day collections of the film are as follows.


Friday - 5,25,00,000 apprx


Saturday - 7,25,00,000 apprx


TOTAL - 12,50,00,000 apprx



Crakk saw a big drop in collections which was likely as day one saw it benefit from other movies being housefull due to the discounted rates at major multiplexes and this was not there on the second day. The film dropped over 60% and it collected only 1.50 crore nett which pretty much seals the fate for the film. 



The film got benefit of cinema lovers day but never had much of an audience for the film itself. The two day collections of Crakk are as follows.


Friday - 4,00,00,000 apprx


Saturday - 1,50,00,000 apprx


TOTAL - 5,50,00,000 apprx



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