A box office research firm has got very desperate as they are probably losing subscribers due to the industry spreading numbers and generally the numbers being way off for the two past years. There was some sort of appeal to the film industry not to spread and now this company has watermarked the numbers which go out so that it has the name of the banner, exhibitor or person on it to who it was sent. Not that it will make much of a difference as those who want will get. 

The numbers are useless and as a free service it would be fine as its one more opinion like the other hundreds of opinions out there. In the scenario today this reseach company or consultancy company whatever they call themselves should actually pay producers for their numbers to be taken as that is how bad and pointless they are. Then if you are making decisons on these numbers then only god can save you.

In some sort of statement to the industry they have called the spreading of their numbers as piracy which is an irony here as were using numbers here on the website and pushing to producers for their analysis without permission. Its just about ethics that ask before you do and get permission when you do such but if not then dont cry when others do same.. If the industry wants to help themselves and not waste money then the best thing you can do is keep spreading and maybe even spread more now. Here its always been a case of spreading as soon as they arrive and they do pretty much every other day and this is without subscribing. 

This firm had not published their numbers of Bade Miyan Chotte Miyan and Maidaan till date but it was business as usual this morning as numbers came in like normal. Some were coming with the watermarked logo of who they were sent to and others were sending as messages and from there you do the needful and send around further even to those who do not need..

The industry will be fully aware as how the firm fiddles the numbers when the advances open and some are huge fiddles for a paid service. Below is what has happened this year so far with the main films and the last two years have seen even worse and that will be put up another time. The numbers below started to move in the right way post advance and this when the industry starts to get the picture anyway and here its a PAID service. Basically paying for what you sort of know already. The number that matters is on the trailer and it can be seen how useless it has been and of course you will fluke it here or there and Teri Baaton Mein Aisa Ulja Jiya can be called that though still 10% out and its a paid service.  

Fighter

On Teaser / Trailer - 35 crore

On Release - 30 crore

Actual - 20 crore

Teri Baaton Mein Aisa Uljjha Jiya

On Teaser / Trailer - 6 crore

On Release - 6 crore

Actual - 6.50 crore

Article 370

On Teaser / Trailer - 1.2 crore

On Release - 4 crore

Actual - 5 crore

Shaitaan

On Teaser / Trailer - 6.50 crore

On Release - 11 crore

Actual - 15 crore