Chhaava is the big release of the week and is probably the biggest film of the year so far as though the budget is pretty much similar to Sky Force a bigger share has gone into the production budget of the film which shows in the scale. The film will be totally dependent on the response in Mumbai circuit more so Maharashtra as if only here the film gets appreciation then other circuits can do as well.

If Mumbai circuit does not give a performance then its becomes a tough task for the film. The film had a good trailer but the teaser was even better but the film does not have much music which is a negative as far as the initial goes. The teaser gave it the feel of a action film with Vicky Kaushal in a front footed heavy testosterones role but when the trailer comes which is has to be longer then that Maharashtra feel comes into play as being a historical it has stay true to the culture and ambience.

So when this happens it becomes a plus for the local area where the film is based but restricts other markets and makes it a word of mouth of film in those markets similar to a Tanhaji - The Unsung Hero or Bajirao Mastani. These films did not open too well for many reasons with the main one being a huge local flavour but that is always going to be the story with a historical as you have to show the culture of the period and in todays time cannot take cinematic liberties with this side oif the film.

Chaava will open better than the likes of Tanhaji - The Unsung Hero and Bajirao Mastani and the former did over 140 crore nett in Mumbai and now Pushpa 2 has done almost 270 crore nett so the potential of the circuit is such that you do not actually need huge support from other places to get a big number. Pushpa 2 actually should not be bought here as it did over 100 crore nett in Gujarat and that Chhaava will not be doing that.

There will be the debate of organic and all that but a film like this is not going to work on bookings as eventually the content has to speak for the film to run. This is embedded in the industry and film after fillm is doing it like a norm be it big ones or smaller ones and you cant really get into details as its too late now with almost everyone on the bandwagon as its been going for a few years now and its set to continue in the near future.