Kesari Chapter 2 continued its steady run on Wednesday as it collected almost 3.75 crore nett. Taking the actual value of Friday of around 5 crore nett without the holiday factor this collection is only undes 30% down on Wednesday which is a good trend. Basically holding well at these levels. The first week collections of the film will be around 45 crore nett and the second weekend is crucial especially the jump in business on Saturday as it will be Saturday and Sunday where the film can add well to its total.
The film is actually doing well especially considering the worth of the film in terms of reach and the track record of Akshay Kumar in films of this zone recently which have not even reached this mark in lifetime business. The issue becomes a film with a star always has expectations even if the potential is limited and then on top this film got a lot of praise in Mumbai be it the press, trade or industry so this circle starts expecting a big hit.
But the box office does not work that way as there is a different audience out there compared to Mumbai industry circles and for them there will be issues in the film and many will not even give it watch due to it being towards the niche side. This is reflected in initial numbers outside the metros. The six day numbers of Kesari Chapter 2 are as follows.
Friday - 7,50,00,000 apprx
Saturday - 10,00,00,000 apprx
Sunday - 11,50,00,000 apprx
Monday - 4,35,00,000 apprx
Tuesday - 4,85,00,000 apprx
Wednesday - 3,65,00,000 apprx
TOTAL - 41,85,00,000 apprx
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