Selfie has had a shockingly low opening and the alarm bells will be ringing especially when the low first day number does the rounds. The film was never going to get much of an audience due to it looking a very fake and spoofish type of film. These may not be the correct words to use but basically from the trailer the public gets to know that the hero is playing a film hero so the songs and action are not really part of the story and there the film is killed for mass audiences.

The only reason for some audience is to come is the presence of Akshay Kumar but today when a film does no justice to star presence then that star value does not mean anything. The numbers will be shocking for an Akshay Kumar starrer and its unlikely that any of his films has had such a response since he became a star in 1994 and that includes Tasveer 8 x 10 which comes to mind as the worst. this is not including any long delayed films which had a formality release.

The simple fact today is that when a subject is not worthy of a star then that star does not hold much value at the box office and it holds true more for the bigger stars like Akshay Kumar. The films with stars have to hold mass appeal. 

The film actually should have gone direct to digital but the problem is that due to the streaming downturn the revenue now for direct is less than with a theatrical release first so they come in theatres. It can be said a better name and better music could have helped film but it does not really matter with this sort opening. The only thing that could have helped is that the film was made and released before the pandemic.