The expected new release this week Bhool Chuk Maaf has gone straight to television with a release on Amazon Prime next week. The film had opened advances at limited properties on Tuesday with hardly any response. Then on Tuesday night the tensions with Pakistan flared up so with hardly a response in advances and then the likelihood of less footfalls over the weekend due to the conflict it was probably decided to go straight to television.

As the channel is Amazon Prime its given a new name called streaming but at the end of the day its television as thats what you watch the film on or it may be computer or mobile but generally will probably be television. The weird thing is how these views from streaming channels gets advertised as they are not actually the benchmark of success. These channels are subscriber channels and it about content getting subscribers to be a success. The satellite channels revenue base is advertisements so views are the gauge of success there but not streaming channels. 

This leaves Raid 2 to dominate the box office and the film is holding up very well and there is a good chance the film can show a further gain in collections from Thursday. It does look that way at the moment but you dont know what will happen in the North and border states in the evening. It is an open week for Raid 2 now but that will probably be negated by enviroment in the country today which will hit collections..