Auron Mein Kahan Dum Tha collected very poorly with opening day collections in the range of 1.65-1.75 crore nett. The film also had the BOGO offer which pretty much tells it hardly makes a difference and although it should STOP it will not because makers do for various reasons. If it continues in the long run it will make life tougher for the mid to small films as you give the public a bad habit of expecting free tickets.

Here with Auron Mein Kahan Dum Tha the reason for BOGO was probably to get some audience in on day one as they had to do something due to the film looking so bad. It made little difference as audience was just not interested. The director had earlier made thriller type of films like Baby and Special 26 which were decent but with no mass appeal but here has gone towards a different zone and results are horrible.

Ulajh has collected 1.15-1.25 crore nett on its first day which is a poor collection but also par for the course as how much more than 1 crore nett can a film like this get. The results are actually better than Auron Mein Kahan Dum Tha as there is no BOGO and it is a much smaller film and it is only 50-60 lakh behind. This gap should tighten over the weekend.

Both new releases totally devoid of music and results are there for all to see. The importance of music cannot be reiterated enough and no matter what genre it is music will only help the initial.