Raid 2 scored a very good second week of 38.50 crore nett despite having issues on Friday and Saturday due to the Pakistan conflict. The film has dropped under 60% from an eight day first week which is a good hold. The film did see a drop on Wednesday but this can be because of the holiday on Monday followed by the discounted rates on Tuesday which consumed much of the weekday audience.
This week has seen the Bhul Chuk Maaf fiasco which will be releasing with a shortened window when this window should actually be pushing higher for better results. Then there is this discounted Tuesday being initiated by PVR / INOX which is also not a clever idea. The belief is probably that you are getting more people into the habit of cinema but its more likely you are going to get a chunk of your regular going audience going to cinemas on Tuesday which means other weekdays will suffer. The price sensitivity in India is due to concessions and NOT ticket rates. If nothing is to be done with concessions then just let it be and dont play around with ticket rates making the audience come out for discounts which hardly add much to bottom lines.
Raid 2 now stands at 131 crore nett and is the second HIT film of the year and it will be third Friday which will determine the lifetime business but it may well be a different week as Mission Impossible is releasing on Saturday so the trend will probably will be different and Saturday may not see the growth with usually comes on Saturday. The box office collections of Raid 2 till date are as follows.
Week One - 92,73,00,000 apprx
Friday - 4,75,00,000 apprx
Saturday - 8,00,00,000 apprx
Sunday - 11,25,00,000 apprx
Monday - 4,50,00,000 apprx
Tuesday - 4,25,00,000 apprx
Wednesday - 3,00,00,000 apprx
Thursday - 2,75,00,000 apprx
Second Week - 38,50,00,000 apprx
TOTAL - 1,31,23,00,000 apprx
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