Alpha has a decent start at the box office and is looking to put up a fair number on the first day which will be higher than what most of the industry had expected. The advances of the ran well in the national chains though could have been better outside. The opening wont be at the number the budget of the film needs but that went out of the window with the failure of War 2.

The failure of that film hurt this film badly because if that film had done well then this film would be looking at a double digit initial (going by the initial response today) and if War 2 became the BLOCKBUSTER it was expected to become then you would be looking at an even higher number. The film was fighting a losing battle in terms of the franchise value post War 2 but on the other side the film has been made at this level due to the franchise value as was started when the franchise was flying before War 2.

Alpha is a female action film and there is no history of these in recent times but they did work in earlier times with actresses like Hema Malini and Rekha. The biggest example being when a Phool Bane Angaarey took out an Aamir Khan starrer Dil Hai Ke Manta Nahin Hai in 1991. Actually it should be easier for these to find an audience today compared to the older days but the female audience has to be on side and for that the film probably has to deal with social causes while Alpha is more of a popcorn entertainer where it relates less to the female audience.

The film should at least get 7 crore nett up on the board but if it can to get 8 crore nett or higher it would be actually be a good result considering post War 2 scenario. There was negativity for this film as well when its teaser came as many in the industry even expected numbers like 3 and 4 crore nett but this negativity is all internet noise and ground realities are always something else. There is always a difference between the noise pre release and post release as post release it can be real but pre release you have to take with a pinch of salt.