Alpha saw a drop in collections of 58% on Monday as it collected 3.75 crore nett apprx. The fair value drop is probably a little less at around 55% as Maharashtra got hit due to the rains. Mumbai circuit was one of the better performers alongside South and West Bengal. But these things dont matter as you only recover business which gets hit like this if reports are positive which is not the case here.

The film now stands at 37.25 crore nett which is a total that is better than the pre release expectations as it was expected it would not even get here for lifetime collections but box office is not about expectations but recovery and the film falls short on that side. There is the discounted tickets on Tuesday which should hold up the collections but that is also being diluted as recent releases have seen minimal jumps on Tuesday as compared to earlier when the offer started.    

The plus of the film will be the initial against the backdrop of the franchise being down and the negativity for the film. The film came through all that with flying colours and the actual audience gave it a chance but eventually the content was not good enough. The four day collections of Alpha are as follows.

Friday - 9,00,00,000 apprx

Saturday - 11,50,00,000 apprx

Sunday - 13,00,00,000 apprx

Monday - 3,75,00,000 apprx

TOTAL - 37,25,00,000 apprx