Bhool Chuk Maaf opened well enough but is driven by discounted tickets so basically its all about when the dust settles and can the film stand on its own. Its basically difficult to judge the film as its an unknown as to how much are the discounted tickets boosting the film but obviously there is a push in collections as tickets are available at very low rates. 

The film should have released two weeks back and advances opened but the the Pak conflict broke and the makers decided to go straight to television which was surprising as the film did not look like a total write off. This did not go down well with the PVR / Inox chain and they went to court and here we are two later with the film in cinemas as both parties sorted it out but its a shortened window which is said to be of two weeks only.

This window should actually be getting longer for betterment of theatrical and a better theatrical means industry also having better times. One Bhool Chuk Maaf should not alter things much as anybody serious about making genuine films will not come to cinemas with a two week window. This is probably a one off and more to dow ith how things played out and how decisons were made.

The positives of Bhool Chuk Maaf is that a zone the film is in it always has a chance in the hindi circuits and the film does have music. It may not be a huge hit but the fact music is there is itself a plus today as for the audience in Hindi circuits as it seems its offering entertainment. Obviously its not an opening film but because of these discounted tickets the opening day will be better than what it would have got otherwise. As mentioned above its about what the film does if an when the support is taken out and nothing much can be said yet.

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