Gold continued its upturn in business as it grossed 11.75-12 crore nett on day four to take its total to 55 crore nett in four days. The growth is around 20% on Saturday and normally Saturday growth would have been 30-35% but it is not the second day for the film but the fourth day and one of these days was a big national holiday which would have consumed some of the weekend audience.
The main thing is the film going upwards after the huge fall on Thursday which gives the film a chance of a sustained run if the weekdays can hold. It should continue the growth on Sunday and if the families come it will be big growth but if not then metros will curtail growth as they drop in the evening shows on Sunday.
Satyameva Jayate had a noticeable drop in smaller cities on Saturday but collections in the bigger cities were similar to the previous day or a little higher. The film will show a fall of around 5-10% to collect in the 7 crore nett region.
This takes the film to nearly 41 crore nett and despite the drop it is done well due to the big first day number. The film may not have a huge chance of sustaining after the first week due to the trend post the first day but some decent Sunday growth and the job is done for the film.
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