Bhul Chuk Maaf collected around 7 crore nett on day one which is a very good number on face value but it is pushed by discounted tickets. It is difficult to say what is the real value of the film but eventually time will tell where the film stands. The film would have shown strong growth on Saturday as its not really an initial film but now growth will be less.

The film has done better in the North and Central markets with best collections coming in Delhi / UP and Rajasthan and the surprise being East Punjab which is very good for a film in such a zone and a star cast like this. The film has 45% of its business coming from the above circuits and all are the ones which were most affected by the Pak conflict so a release two weeks would have been a killer for the film and could not afford to come on that day.

The comparisons for the film are Mr. & Mrs Khanna which collected 6.84 crore nett with cinema day on day one and Vicky Vidya Ka Woh Wala Video which collected 5.47 crore nett on the first day. The three films all have the same hero and although Bhul Chuk Maaf has the highest collections of the three it is probably Vicky Vidya Ka Woh Wala Video which is best on fair value though. Bhul Chuk Maaf also has similar ratios to Vicky Vidya Ka Woh Wala Video if we take out East Punjab and generally the films have performed best in the same centres.

The film has a two week window only till it comes on television which actually the exhibitors should not be allowing although it will not really change the picture and this will not be the norm. As for Bhul Chuk Maaf it remains to be seen where it goes though the boosted day one ensures a good weekend. For the record books its the seventh highest opening day of the year on the number it has got.