Peddi (Hindi) had a low first day as it collected 2.50 - 2.75 crore nett apprx and it was pretty much dull business in all circuits. Odisha can be called somewhat decent but other places like Maharashtra and Gujarat where these South films have done better in recent times did not really collect. A Thursday release does not help when a trailer does not generate much response but here there is probably no choice as the film in its original language Telugu needs an extended weekend to get the best out of the initial.

The film has opened to a good response in Nizam / Andhra where collections will probably be 37-38 crore nett on the first day. Mysore is around 4.50 crore nett which means the first day figure across all versions will be around 45-47 crore nett. The problem is the cost of the film is so high that unless something extraordinary happens in the South it has to get collections in Hindi and that is not going to happen.

The film had issues in Andhra prior to release as there is a problem with exhibitors who want to shift to revenue sharing while distributors and producers prefer the present rental deals. the eventual outcome will be revenue sharing whether it happens today or a few years time as that is only way exhibitors have chance of surviving. The Nizam / Andhra circuit already has huge issues with lack of content for cinemas.

As for Peddi the hindi collections pretty much settle its fate and this is not the case with Peddi but pretty much anything film from the South now which has these sort of costs associatted it and they will start to find out what the areal ground realities at now as compared to a few years back.