Love Aaj Kal Does Well On Valentines Day
Saturday 15 February 2020 12.00 IST
Box Office India Trade Network
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Love Aaj Kal had a good opening day at 11.75 crore nett thanks to Valentines Day but considering the film has got a 35-40% boost the collections should have been more. This number means that the real value Friday is around 8.50 crore nett which is not too good. It is the best opening of Karthik Aryan but that was always likely to happen.

 

 

The business of the film is good in most places due to the Valentines Day factor but if we take that out then the only place which is genuinely good is Delhi NCR. The collections of NCR including Gurgaon and Faridabad which fall into East Punjab centres are 2.45 crore nett. The next best are Kolkata and surprisingly the UP state which has collected 85 lakh nett (not including NCR centers Noida and Ghaziabad). This is a solid number for this type of film.

 

 

The flip side is that the film should have done better in metros like Mumbai, Pune and Bangalore as these are the target audience of the film. This is what could put the film into trouble because if the youth has not really come here on Valentines Day then its hard to expect these to do well in the long run. The film needs all metros to drive like its predecessor in 2009 but it looks like only Delhi NCR can do some good numbers. The decent figures in CPCI Rajasthan and Gujarat are due to Valentines Day and unlikely to sustain as film has nothing for these markets.

 

 

The fair value number of 8.50 crore nett is not much better than Love Aaj Kal which opened at 8.02 crore way back in 2009 but that had support of music which was huge. The film needs to have a Saturday similar to the Friday which would mean a 35-40% from Friday in real terms. 

 


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